January 30, 2013

Who Said Stoners Don't Have Good Style?

Guest post by Neil Antin of Stoner Couture

In July 2011, I launched Stoner Couture. It’s funny how the name came to me.

I was sitting at home smoking a bowl reading some story about JWoW from Jersey Shore and her new venture Filthy Couture and thought wow that’s a cool name. And minutes later I was logged onto Godaddy.com and checked out StonerCouture.com which had not been registered. So I bought the domain for $11.95 and then called a good friend to tell him about the new venture. He was impressed and offered to hook my up with a graphics artist to help design logos for Stoner Couture.

We came up with our initial designs and then I set out to find apparel vendors. Boy what a nightmare but I finally found a great silk screener and started working with them to produce our first line of apparel. Family Industries in Los Angeles do great work. Alex and Max run the place and are efficient, easy to work with and super friendly guys.

Family Industries referred me to FlexFit for hats and beanies. FlexFit has great head-wear and their embroidery services and selections are amazing.

WOW… I had no idea how involved it is to launch a clothing brand. I was originally going to launch a t-shirt line for guys but quickly realized that guys don’t buy clothes. Well some do but clearly not enough to support a line of apparel for stoners. So I consulted with a few gal pals of mine and came up with a cute and sustainable line of apparel for men and women.

We launched StonerCouture.com in September 2011 to coincide with the International Hemp and Cannabis Festival in Oakland, CA.  I had secured a vendors booth to sell apparel and we really well. People from all walks of life, male and female, young and old bought our apparel. Earlier that year I secured a vendors booth at Cannabis Cup in San Francisco and did very well there. We had a great time at both events and met tons of cool people.

After launching the web site I soon realized I needed ongoing web maintenance, ongoing graphics and art work design not to mention marketing and advertising. WOW, another huge hurdle to tackle and one that is labor and dollar driven. Not having the resources to put into marketing StonerCouture.com I started looking for alternative ways to find those services. I found a great girl living in Seattle who was in the MMJ industry promoting her own company 2kindustries.net and had marketing, web development and graphics expertise. Mayan Gordon and I are now partners in StonerCouture.com and we’re launching Emerald Fields an exclusive line of hemp based skin care products and gourmet blends of hemp coffees, cocoas and granolas.

Stoner Couture supports the drive to legalize marijuana in the USA. We’re delighted to see Colorado and Washington State vote for recreational use and more and more states are either looking into or working out initiatives to legalize marijuana in some form.
Never in my wildest dreams did I ever think marijuana would get to this stage.

We offer wholesale prices and drop shipping to the trade and we’re in the process of creating new designs for the 2013 season. We’re also planning on attending a bunch of MMJ shows in 2013 and we look forward to seeing you on the marijuana trail. Peace.

My family has been very helpful in helping me launch the Stoner Couture brand. My sister, Robin Antin (who owns the Pussy cat Dolls), recently produced our last photo shoot and my two brothers, Steven Antin (who wrote and directed BURLESQUE starring Cher and Christina Aguilera) and Jonathan (star of Blow Out), are big supporters. My father is a very talented graphics artist and helped me design all of the original Stoner Couture logos. So it’s been a family affair from the get go...

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